Sunday, September 11, 2011

Sony unveils new line of VAIO BX-Series notebooks

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Sony of Canada Ltd. has unveiled the latest edition to its line of VAIO professional notebook personal computers, combining a choice of display sizes, swappable accessories and multiple configuration options into a single platform.

The Sony VAIO BX-Series of notebook PCs is available in two display sizes -- 15.4 and 17-inch (available in Q1 2006) wide screen sizes -- the same optional accessories such as a docking station with battery charger, standard and large capacity batteries like Sony PCGA-BP71 battery, Sony VGP-BPS2 battery, Sony VGP-BPS3 battery, Sony VGP-BPS5 battery, Sony VGP-BPS8 battery, Sony VGP-BPS9 battery, Sony VGP-BPL2 battery, Sony PCG-R505 battery, Sony PCG-V505 battery, Sony PCG-Z505 battery and wireless presentation mouse can be used across the series so accessories can be shared and costs reduced, officials said.


Sony of Canada's extended warranty program features a menu of three major repair options offered over one, two and three years. The menu consists of standard shop service offered over 24 and 36 months; on-site service offered over 12, 24 and 36 months; and accidental damage coverage and on-site coverage offered over 12, 24 and 36 months.


All sizes also feature Sony's multi-function bay. Users can swap out peripherals, such as a DVD (+/-) RW, +R double layer drive (not all DVD media/formats are universally compatible) or an 80-gigabyte (GB) hard drive bay unit. Each of these optional accessories is cross-compatible with all three size configurations of the VAIO BX-Series notebook PC.


According to Michelle Warren, analyst for the Toronto-based Evans Research Corp., notebook vendors are doing very well in Canada this year.


"For example, in the second quarter shipments were up 39 per cent from the same time last year," she said. "Prices are coming down slightly, while functionality is increasing, which directly contributes to the rise in demand. Also, competition is heating up, as more vendors enter the segment, which is also contributing to the aggressive price points."


The SMB market is responding well to the landscape, as it benefits from the aggressive prices and the increased functionality. The final quarter is expected to be the strongest of the year, Warren noted, which is also expected to be the strongest on this segment has experienced to date.


"It has been a very good year indeed for notebook market growth both with SMBs and the consumer market segment," said John B. Challinor, general manager, advertising and communications, for Toronto-based Sony of Canada. "Notebooks are replacing desktop computers in both markets; they're definitely taking over."


Meanwhile, the VAIO BX-Series notebook PC line incorporates a Trusted Platform Module (TCG Ver.1.1b compliant) to set the level of security on a specific client/user basis. Data can be encrypted over a local network or over the Internet so IT managers have the ability to dial in the specific level of access. Additionally, it features an integrated biometric fingerprint sensor, which delivers personal security and eliminates the need to remember different corporate passwords.


Select models of the VAIO BX-Series notebook PCs also incorporate Bluetooth technology for communication with Bluetooth-enabled peripherals (may vary as not all Bluetooth devices are compatible) such as a personal digital assistant (PDA), cellular phone or wireless headset. The book is also outfitted with an optional built-in camera and pre-loaded with Sony's Instant Video Everywhere or IVE service powered by GlowPoint.


The VAIO BX-Series notebook PC line will be available in mid-October, with manufacturer's suggested retail prices (MSRP) starting at $1,749.99, officials said.

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