Social enterprise and B2B

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I regard social networking as the irresistible revolution. Whether you regularly use Twitter, Facebook, Google+, the fact that billions of people around the globe are connected via these networks makes social media hard to ignore.

Social media is in fact turning traditional media inside out and via people’s ability to share content and see what others are consuming, could be the very saviour of a media industry devastated by the financial downturn.

What’s obvious about social media is the impact it is having on the consumer world and therefore marketing, but perhaps what most pundits and analysts are missing the real point on is the impact social media could have on the business world.

The old term business-to-business (B2B) is going to be back with a bang in 2012 as new tools for enabling firms to mine data, communicate better, target customers and analyse their own performance on a real-time basis will enter the fray. 2012 will be the year of the social enterprise.

Closer to home keep an eye on companies like Connor Murphy’s DataHug which just raised US$1.5m recently and makes relationship management technologies for businesses.

Another firm worth watching in this space is Redeem & Get which recently won the ESB Electric Ireland Spark of Genius Award at the Dublin Web Summit. Focusing on the daily deals space dominated by players like Groupon, it helps businesses manage customer details and group vouchers to prevent overloading their company.

The much anticipated operating system from Microsoft is a complete departure from the past and will exist as an operating system that will flow seamlessly across tablet computers, notebook computers and desktop computers.

Not only will the operating system look entirely different – being optimised for touchscreen devices as well as traditional mouse-control – with its Metro-style interface, but it will represent an exciting new way for businesses, workers and consumers to get their hands on software apps.

Steve Ballmer said recently that when Windows 8 ships in 2012 there will be an installed base of some 500m personal computers that can be upgraded to the new operating system, ensuring a viable potential market for firms creating apps for this space.

What will be the stand-out features of Windows 8 when it arrives? Well it will come with a new way of putting in your password if you wish – you can draw a shape around a familiar photograph as a way of unlocking the computer or private documents, for example.

A key feature will also be Windows 8’s green credentials. It will enable instant boot-up and each of the tiles on the home screen will be able to receive dynamic push content such as news, weather, video, etc, without actually draining your computer’s battery such as dell Inspiron 8500 battery, dell 8N544 battery, dell Inspiron 8600 battery, Dell Precision M60 battery, dell Inspiron 6400 battery, dell Inspiron E1505 battery, dell Inspiron 1501 battery, dell GD761 battery, dell KD476 battery, dell TD347 battery .

A new feature called Touch-first browsing puts websites at the centre of new Windows 8 devices.